Our Process

Ask-America facilitates with clients every step of the way to provide the utmost comprehensive market research available. Our process includes the following steps:

Define Objectives - The first step is to determine the objectives of the market study - what questions is the client attempting to answer. Our research team works with the client to define a clear set of objectives which the client is trying to reach.

Formulate Survey - Once the objectives have been defined the research team then assists the client in developing the actual survey. With current technology the survey can be as simple as multiple choice questions, to full interactive media.

Create Demographic Model - The next step is to determine the demographic model which the survey is targeting. Does the client need to survey: suburban moms with children under four; are they looking to reach men over 40 that own SUV's; or, do they need teenage girls that purchase teen people magazine. This step defines which target market the survey will reach. The secondary question is the size of the survey. Does the client need to survey 500 people or do they need 100,000 results.

Broadcast Survey - Ask-America then goes into its database of survey takers and finds individuals meeting the client's demographic model. Survey takers are emailed a link to the survey and given a time frame in which to complete the survey. Each survey comes with an expiration time; so the Survey takers have as little as a few hours to a few days in which to complete the survey.

Tabulate Results - Results are tabulated in real time. Clients can see results (percentages, etc.) in real time as Survey takers are completing the surveys. Results can be segmented by regional results, gender, age group, or any other way the client sees as beneficial.

Interpreting Results - Ask America works with the client to interpret the results of the survey. Just having answers is not enough, what those answers mean in real life is also a critical component.

Ask America accepts clients who want collaboration throughout the entire process or any portion of the process. For example clients may already have the question and just want Ask America to conduct the survey.