About Us

Market research is an invaluable tool for any company producing products or services. Launching a new product can cost millions between development, manufacturing, advertising, and distribution. Companies like to know how consumers will react to a product before expending precious resources and company efforts.

Conventionally companies conducted focus groups. These focus groups consisted of groups of 6 - 20 people in a room viewing a product and giving feedback. Often a company considering a national launch of a product wanted to test it in different parts of the country. They sought to test the product in large cities and small towns, different regions etc. In order to do so, they had to travel to various parts of the country conducting dozens of focus groups.

In addition, recruiting the focus groups in each location was time consuming. One focus group researcher recalls standing outside a Universal Studios theme park and offering people-who met his client's demographic-fifty dollars just to spend 20 minutes talking with him. He would then take the individual to a nearby restaurant and ask about his or her experiences-the goal of the study was to determine why people saw Walt Disney World as a destination vacation as opposed to Universal Studios.

Interviewing just 10 people could take two or three researchers several days, all the while the client had to foot the expense bill. Also, the lack of proper demographics caused for unreliable information.

Ask-America has changed all that. With a database anticipated to reach over 1,000,000 survey takers by the end of 2006, Ask-America can conduct valid surveys for almost any demographic in a matter of days if not hours. Companies pay a fraction of the cost for much higher quality information.